It’s no secret that LinkedIn is an essential tool for job searching and career development. But when is it time to upgrade from the basic service to LinkedIn Premium? LinkedIn’s paid subscription service offers a range of features that can help you stand out to potential employers and expand your professional network. In this article, we’ll explore the value of LinkedIn Premium from a career coach perspective.
InMail Messaging
LinkedIn Premium provides access to InMail messaging, which allows you to directly message anyone on LinkedIn, even if you’re not connected. This can be a valuable tool for reaching out to recruiters and hiring managers at companies you’re interested in working for, as well as networking with other professionals in your industry.
Advanced Search Filters
With LinkedIn Premium, you have access to advanced search filters that allow you to save search priorities across search for jobs, companies, and people by specific criteria such as location, industry, job title, and seniority level. This can save you a significant amount of time in your job search and help you find opportunities that match your qualifications and interests.
Profile Views
With LinkedIn Premium, you can see who has viewed your profile in the last 90 days. This can be helpful in identifying potential job leads or networking opportunities. Additionally, you can see how you compare to other applicants for a particular job based on the number of profile views.
Learning and Development
LinkedIn Premium includes access to LinkedIn Learning, an online learning platform with over 16,000 courses on a variety of topics including business, technology, and creative skills. As a Premium member, you can take courses to develop new skills and stay up-to-date on industry trends and best practices.
Applicant Insights
If you’re applying for jobs on LinkedIn, Premium provides you with insights into how you compare to other applicants for a particular job. This can help you understand your strengths and weaknesses and make adjustments to your job search strategy accordingly.
Salary Insights
LinkedIn Premium also provides access to salary insights for job positions based on industry, location, and years of experience. This can help you negotiate a fair salary when applying for jobs.
Overall, LinkedIn Premium is a valuable investment for anyone looking to build their professional brand and advance their career. As a career coach, I highly recommend it to my clients as a tool to save time in their job search, network with professionals in their industry, and develop new skills.